A graphic design firm is a company that provides visual designs to help businesses communicate their ideas through images and other forms of media. They can create logos, icons, illustrations, typography and more to make their clients’ messages stand out and be remembered by audiences.
Graphic designers often work with a range of software programs, including Adobe Creative Suite, to create two- and three-dimensional designs. They may also need to have other business skills, such as active listening and problem-solving, to ensure they meet client requirements.
Some graphic design firms are industry titans, and they’ve defined the look of many of our favorite companies. From the Mad Men era to the new digital world, these studios are still shaping how we see and interact with brands.
For example, one of our favorites is the multidisciplinary branding and architecture studio Anagrama. Known for its collaborative approach and deadline-oriented workflow process, the firm has a stellar track record and an equally impressive client roster. Its notable clients include American Express, the Bill & Melinda Gates Foundation and MoMA.
Another renowned graphic design firm is Landor, who describes themselves as “the world’s preeminent brand consultancy.” They help brands develop their story, target the right audiences and compel them to act. Their clients include Benetton, the Guggenheim, Saks Fifth Avenue and United Airlines.
While the majority of graphic design firms employ their own designers, others have opted for the freelance route. For instance, 99Designs matches companies with a graphic designer based on their needs through an extensive vetting process. The company offers fixed rates for singular projects or a monthly subscription that includes unlimited design services. graphic design firm