Whether your hair is damaged from heat styling, frequent coloring, or even just from the daily harmful agents like sun and pollution, it’s important to keep it healthy from the inside out. Redken’s new Acidic Bonding Concentrate collection is a powerful set of products that can help strengthen weakened bonds and reduce breakage, so your strands look and feel healthier and stronger. The collection consists of the Intensive Treatment, Shampoo, and Conditioner, all formulated with a blend of plant-based acids and amino acids. Let’s take a closer look at each product in the line so you can learn more about how it works and how to use it.
The first step in the Redken Acidic Bonding Concentrate routine is the Intensive Treatment, which is a pre-shampoo treatment that helps strengthen weak and damaged strands. This fortifying treatment is formulated with a combination of plant-based acids and amino acids, and is designed to strengthen and protect your strands from damage caused by color fade, dryness, heat styling, and environmental factors. After you apply the Intensive Treatment to your scalp and strands, leave it on for about 10 minutes, then rinse and shampoo as usual.
You may wonder why you would apply a fortifying treatment before shampooing, but as the Redken Pros explain, this is actually pretty smart. When wet, our hair stretches up to 50 percent more than it does when it’s dry, which can weaken and break the strands. The Intensive Treatment is formulated to penetrate the hair fiber, so by applying it before you lather up, you’re strengthening your strands from the inside out while you’re cleaning them.
The next step in the Redken Acidic Bonding line is the Shampoo, which is a sulfate-free formula that provides ultimate strength repair, intense conditioning, and color fade protection. This sulfate-free shampoo is formulated with a blend of plant-based ingredients, including citric acid and the brand’s Bonding Care complex, which helps to strengthen strands from within. This formula also works to balance the pH of your hair, which can help prevent color fade and reduce the brittleness of your strands.
Once you’ve shampooed, conditioned, and rinsed your hair, finish off the Redken Acidic Bonding Concentrate regimen with the Lightweight Liquid Conditioner. This conditioner is formulated with a blend of plant-based oils and amino acids, and it contains a lower pH level than most other conditioners, which helps seal the cuticle and keep moisture in your strands. After you apply the conditioner, gently towel-dry your hair and then comb through it to ensure it is evenly distributed. Use this conditioner a few times a week to maintain your strong, healthy-looking strands!