Betting shops are a controversial topic, especially in the UK. The Government is concerned that they’re blighting high streets and communities in poorer areas. However, betting shops are also a valuable source of income for some businesses.
Location and Convenience
The main reason people visit betting shops is convenience. For this reason, it’s vital to choose a location that’s in close proximity to other amenities. A recent survey of Ladbrokes customers found that 65% of them cited convenience as their primary reason for making a trip to the shop.
A lack of diversity in betting markets
Compared to top online sportsbooks, most UK betting shops offer a smaller variety of odds and other products. This might be due to the fact that they rely on a limited pool of core customers who visit them regularly.
Promotions and bonuses
In-person bookies can offer promotions for their regular customers, but they’re not as comprehensive as those offered on online sportsbooks. For example, some bookies may offer free bets or a small percentage of your winnings as a bonus.
Online sportsbooks are often able to offer significantly better odds than in-store bookies. In addition, online sportsbooks are able to offer more than 25 different sports and esports, as well as special markets and live casino tables.
When deciding on the location of your betting shop, it’s important to consider a large number of factors and metrics. Using location intelligence software such as Periscope(r) can help you calculate all these elements and make the best possible decisions for your business. today