AI Makeup – How Brands Are Leveraging Artificial Intelligence to Increase Sales
AI makeup is a new technology that uses machine learning algorithms to create personalized makeup looks for individuals. The software analyzes various aspects of a person’s face, including skin tone, texture, and features, to create a look that enhances their natural beauty.
The technology is safe to use and does not cause any side effects, making it an ideal option for people with sensitive skin or allergies. It also ensures that the makeup looks natural and flawless, no matter the setting or lighting conditions.
One of the most prominent examples is ModiFace, a technology that combines artificial intelligence and augmented reality to create virtual try-ons for customers in stores or online. The app enables users to try on products without committing to a purchase, and the results are photo-realistic. The company was acquired by L’Oreal in 2018.
Augmented Reality (AR) and virtual try-on solutions are an increasingly popular way to engage consumers. They are a great way to increase sales, and they also provide brands with data that helps them better serve their customers.
For example, in 2019, Coty launched an AR-enabled smart mirror that enables customers to visualize their preferred colour before applying makeup. The application focuses on shades for eyes, lips, and hair. It was developed in partnership with Wella Professionals, and it’s being used by more than 100 brands across the world.
Other brands like L’oreal are taking a deeper approach to leveraging AI. They are using AI to predict trends before their competitors. They also use it to develop smart devices, such as the HAPTA, which detects a user’s hair type and recommends the right shampoo for them.
In addition, L’oreal uses AI to improve its shopping experience, as seen with the Beauty Matches quiz that analyzes customer behavior and suggests makeup products based on a number of questions. It has been proven to be a successful strategy, increasing engagement by nine percent and e-commerce sales by 90%.
Another solution to boost a brand’s sales is the creation of virtual try-ons and tutorials for customers. This technology can be implemented on a website or in a smart mirror in a physical store, and it can help customers learn how to apply makeup in a comfortable environment.
Voice-instructed tutorials are also a good way to help visually impaired customers learn how to apply makeup. The YouCam Tutorial app can help blind or partially sighted people with audio feedback and tips, and it can be used on any mobile device.
Moreover, the application can be customized according to speed and length of the audio. The app can even tell the blind user if an eye shadow on their left eyelid isn’t blended or if lipstick needs to be applied more evenly.
Ai-based makeup application is also becoming more widespread, with brands launching apps that make it easier for consumers to apply their favorite beauty products. The apps use AI to analyze the quality of a makeup application and advise users on how to improve it. makeup ai