A discount code is a unique number or letter that can be applied to a specific order to give a customer a monetary value reduction on their purchase. This type of promotion is a great way to boost sales, encourage new customers to try your product, or offer an incentive to existing shoppers. This can be done by creating a promo code for a Buy One Get One deal, offering free shipping codes on orders over a certain value, or giving a percentage off discount to loyal customers who have made multiple purchases from your store.
Offering a coupon or discount is a great way to increase sales and encourage your customers to return to your website again and again. This can be done by generating a code for new visitors through your newsletter signup form, or allowing a coupon to be automatically generated to people who make a certain amount of purchases or have saved carts from abandonment. Many ecommerce businesses use this strategy to reward their loyal customers, and even introduce new ones to the brand.
Adding a time limit to your discount code is another great way to drive conversions. This will help to prevent fickle customers from dragging their feet on buying your products, and can also serve as a powerful scarcity marketing tool to encourage them to decide quickly. For example, TOMS shoes frequently use Flash sales where their discount codes are valid for only 24 hours to promote their shoe-buying events and encourage impulsive purchases. Discount code